Rogers Bundle/ NHL Game Center Live
Concepts for a Direct Mail piece to promote Rogers Home Services Bundle and NHL GameCenter Live. Trying to get the viewer excited about Game Center Live, where a subscriber can watch almost Unlimited NHL games. I tried different formats to entice the viewer through tactile assets like perfs, pull-outs and die-lines, as well as bold and attractive imagery. 

 'Game Face' Concept Cover of a 'pull-out' card-fold DM

'Game Face' Concept
Cover of a 'pull-out' card-fold DM

  'Game Face' Concept  Inside spread and pull out piece

'Game Face' Concept
Inside spread and pull out piece

Rogers Advertisements

At Studio: Riddoch Communications
Copywriting partner: Tyler Cheese

While working at Riddoch Communications, Rogers was one of my main clients. In my time there I Art directed Concepts for Self-mailers, Drop Cards, Letters & Envelopes, Posters, Folders, Brochures and Email Campaigns. I managed to follow brand guide lines while still creating original and creative work.

 'Tablet Screen-perf' Concept Cover of a Die-cut piece with perfed out screen

'Tablet Screen-perf' Concept
Cover of a Die-cut piece with perfed out screen

  'Tablet Screen-perf' Concept  Inside roll-fold reveals

'Tablet Screen-perf' Concept
Inside roll-fold reveals

 'Hockey Ticket' Concept Cover, card-fold

'Hockey Ticket' Concept
Cover, card-fold

  'Hockey Ticket' Concept   Inside spread

'Hockey Ticket' Concept
Inside spread

 'Multi-screen Concept' Card-fold + short flap

'Multi-screen Concept'
Card-fold + short flap

New Construction Move-in Folder
A folder and its contents designed for new condo purchasers.
 

Student Internet Campaign
A series of Posters and DropCards to promote Internet plans exclusively for Students.