"The Algonquin will be a cozy, friendly, well-curated shop staffed by experts of all stripes, with damn good coffee, beer, and wine, which also provides options for online shopping and easy home delivery. But the key to its ongoing success will be The Gonq, our on-demand printer."
-Owner, Rebecca Andoff
I was asked to create a logo with a hand crafted, whimsical feel that didn't rely on book imagery.
The cloud is reminiscent of both Algonquin Park and also, an object that sets the mood in the world of books.
I also designed a set of secondary icons that can used to further the brands span and impact, on elements like gift bags, tissue paper, bookmarks, in-store promotional pieces etc.
To set this bookstore apart from others, I wanted the design to feel modern & thoughtful and add to a space where customers will choose to spend their time.
The Libertine is a restaurant & bar located on Dundas St. West, Toronto. The owners wanted the spot to have a speak-easy vibe, going as far as to not have the name at street level, opting instead for a neon Tarot Card sign. Once customers walk downstairs, past an actual Tarot Card reader, the space opens up into an upscale bar/restaurant.
The logo plays off the peacock, a common 1920’s design theme and an icon used throughout the bar.
Conceptual Logo design for start-up company Socks & Laces, where a pair of Happy Socks & Laces are delivered monthly to customers.
Connect Music Licensing
Logo Design & Brand Guidelines
CONNECT music licensing administers licences in Canada for the reproduction of sound recordings, and the reproduction and broadcast of music videos on behalf of the copyright owners (usually the record companies).
The simple and clean logo plays off both the word ‘connect’ as well as the idea of connecting the two parties involved.