Art Director & Graphic Designer
Logo Design & Branding
"The Algonquin will be a cozy, friendly, well-curated shop staffed by experts of all stripes, with damn good coffee, beer, and wine, which also provides options for online shopping and easy home delivery. But the key to its ongoing success will be The Gonq, our on-demand printer."
-Owner, Rebecca Andoff
I was asked to create a logo with a hand crafted, whimsical feel that didn't rely on book imagery.
The cloud is reminiscent of both Algonquin Park and also, an object that sets the mood in the world of books.
I also designed a set of secondary icons that can used to further the brands span and impact, on elements like gift bags, tissue paper, bookmarks, in-store promotional pieces etc.
To set this bookstore apart from others, I wanted the design to feel modern & thoughtful and add to a space where customers will choose to spend their time.
Logo Design
The Libertine is a restaurant & bar located on Dundas St. West, Toronto. The owners wanted the spot to have a speak-easy vibe, going as far as to not have the name at street level, opting instead for a neon Tarot Card sign. Once customers walk downstairs, past an actual Tarot Card reader, the space opens up into an upscale bar/restaurant.
The logo plays off the peacock, a common 1920’s design theme and an icon used throughout the bar.
Logo Design & Branding
Luna Lighting is an outdoor lighting design studio that has lit up hotels, parks, gardens, works of art and residences.
Luna needed their logo & brand elements to be consistent with their take on ‘lighting as an art form’. It needed to feel modern, premium and creative.
The logo is clean and simple, and the secondary icons continue the idea of playing with the way light changes the aesthetics of an object.
Sometimes things don’t make sense.
(A project for fun).
Conceptual Homepage & Email design
Given a headline and a model shot to work with, I created on-brand Homepage and Email design concepts for the clothing brand, Joe Fresh.
Logo Design
Street Contxt is a new global communication platform for the institutional financial community, focused on timely and quality connections based around quality content and insight.
The logo is inspired by two way communication coming together to hit that sweet spot of understanding and knowledge. The orange X became the basis for much of the branding.
Conceptual Logo design for start-up company Socks & Laces, where a pair of Happy Socks & Laces are delivered monthly to customers.
Logo Design & Brand Guidelines
CONNECT music licensing administers licences in Canada for the reproduction of sound recordings, and the reproduction and broadcast of music videos on behalf of the copyright owners (usually the record companies).
The simple and clean logo plays off both the word ‘connect’ as well as the idea of connecting the two parties involved.
Poster Design for a Pig Roast party.
